Mamitas
Hard Seltzer

Client
Mamitas
Fields
Brand Identity
Packaging
Positioning
Strategy
Messaging
Sales Collateral
Brand Partnership

Mamitas is a hard seltzer with real tequila, sparkling water, and natural flavors. Mamitas, has a light and refreshing taste while staying authentic to iconic tequila cocktails that have inspired bartenders for decades.

We had the pleasure of collaborating with the original founders and CMO to help build Mamita’s brand identity.

Our work spanned from helping expand their packaging, in-store displays and merchandize to redefining their brand positioning and strategy.

We creative directed and produced their first two initial brand campaigns and introduced them to their strategic brand partner.

Creative direction from concept to casting and set design.


Credit
Photo: Ryan Hattaway
Video: Tim Carhart / Ridge Productions
Sam Catalina
Gabe Gonzalez
Carter Frye
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